1 - Tell your audience what kind of support they’ll get after they buy. You could offer free consulting,tech support, free servicing, etc. This could also answer some of their buying questions ahead of time. People will not want to buy products without knowing you will be there to help if there’s any problems.
2 - Ask people for feedback at the end of your copy on why they decided not to buy. This will give you new ideas on how to produce profitable ad copy. Have a web form or e-mail link in place so they can answer you. You may find out they don’t like your guarantee or graphics. It could be anything. Have an open mind.
3 - Hold a contest on your web site. Allow other web sites the option of offering it to their visitors.This will multiply your advertising all over the Internet. It could then become a viral contest. Of course the contest must either be ongoing or held regularly so you could allow other online publishers to offer it to their visitors or subscribers.
4 - Think of a domain name for your web site that’s easy to remember. It should be related to what your business does, sells or provides. If there aren’t any business names available, use your actual birth name. You could at least brand yourself. Your own name will give you credibility.
5 - Position your web site at the top of pay-per-click search engines. You will only pay your set amount for each click-through you get to your web site. Just make sure you track your profits versus your advertising cost.
6 - Allow your visitors or customers to increase your traffic or sales. Ask them for feedback how you can improve your business, web site or product. You can ask them at your web site, in your ezine, on your message board, in your chat room, in your guest book, in your product packages, etc.
7 - Team up with other ezines that have the same target audience. Combine subscriber bases and then publish one ezine together to increase subscribers. You could all include your ads and announcements in the ezine.You could also take turns for the top advertising space.
8 - Swap endorsement advertisements with other websites. Endorsement ads usually pull more sales and traffic than regular advertisements. People have taught themselves to ignore advertisements because they see hundreds of them every day. Endorsements should not look or sound like normal ads.
9 - Include a signature file at the end of all e-mails you send out. Provide your business name, phone number, e-mail and web address, etc. Also include a brief blurb for your business or the product you’re selling. For example, you could say, “How To Sell Your Car In Two Days or Less!”
10 - Create strategic alliances with other web sites. You could exchange banner ads, sell each other’s products as back-end products, cross-promote, etc. You could also create a web site together and promote it on your separate web sites. You would both just split the website costs and profits.
11 - Increase the perceived value of your product to skyrocket your sales. Add on free bonuses, after-sale services or an affiliate program. Other factors .that would help are: your own domain name, a professional web design, a good-looking product graphic and persuasive ad copy.
12 - Allow your visitors to reprint the content on your web site. Just ask them to include your resource box and a link to your site in exchange. This will turn your content into a traffic machine and the external links will help increase your ranking in some search engines.
13 - Stay away from being too comfortable with your income or life. You should always be making new goals for yourself and developing new sales ideas. The world keeps changing and if you pause too long, you might miss out.
14 - Set up a cross-promotion deal with another web business. Allow them to sell your product as a back-end product to their existing customer base. The web business’ product should be related to your product or service. If not, it may not sell that well to a different target audience.
15 – Sell your product in a package deal with other web businesses. You can both advertise it and split the profits. For example, if you sell fishing supplies, maybe you could partner with a fishing tour guide business and package them together. It’s a win/win joint venture proposal.
16 – Allow people to subscribe to your products. It works best when selling information products,services or memberships. You could charge them per week, per month, per quarter or per year. It will bring in secure residual income. Plus you can sell your subscribers back-end products for single sales. Paid membership sites are huge profit generators!
17 – You could offer your visitors a free sign up to your affiliate program if they subscribe to your free ezine. For example, you could say, “Subscribe to our free ezine and gain access to our money-making affiliate program!” Another example, “Get a free subscription to our money-making affiliates training newsletter when you become one of our affiliates!”
18 – Add a message board to your web site. People will visit your web site to ask questions and answer other people’s questions. Some people will just participate on message boards so they can leave their link but those people may end up buying your product too.
19 – Add an article section to your web site. People will visit your web site to read and learn new information related to their interests. You want to have original content so people can’t go anywhere else to get it. You also want to update it regularly so they will want to revisit your web site over and over.
20 – Add archives of past ezine issues to your web site. Your new subscribers will visit your web site to read the past issues that they’ve missed. Your old subscribers might want to look up some information or ads they remembered seeing in your ezine.
21 – Add a free e-book directory to your web site. People will visit your site to download, study and read new information. If you do add one, offer e-book related products. Those people might decide they want to create their own e-book and submit it to your directory.
22 - Add a free classified ad section. People will visit your web site to place their own free classified ad and to read other offers. You can encourage them even more by telling them you will pick a few classified ads to run in your ezine. This may influence them to subscribe to your ezine or to revisit your web site regularly to submit new ads.
23 – Add a free link page to your web site. People will visit your web site to place their own link and to look at other people’s links. You could say to the link submitters that you’ll run their link once in your ezine if, in exchange, they place your link on their webpage for one or two months.
24 – Show your potential ezine subscribers a sample issue of your ezine. Black out some of the important information; this will make them more curious and get them to subscribe. Use a really juicy tip they have not probably heard of. You could just tell them where to find your ezine archives or that sample issue after they subscribe.
25 – Give away a free follow-up autoresponder ecourses. Publish your ezine ad in each lesson. The more people who see it, the higher the chance they’ll subscribe. Your ezine needs to have a lot of original and useful content for this to persuade them to subscribe. Of course you could also mention one of yourproducts in each lesson.
26 – Offer your potential customers a discount on a particular product you sell if they subscribeto your free ezine. For example, you could say, ” Subscribe to our free ezine and get a 30% discount off my latest e-book!” After they subscribe you could tell them about your secret discount order page in the ‘thank you’ e-mail you send them.
27 – Give other businesses permission to give away a free subscription to your ezine as a bonus for a product they sell. You want the product or service to be related to your ezine though. Just think, you could have a lot of businesses offering your ezine to their customers.
28 – Make extra profits from selling monthly updates of your free e-book. You could also back-end sell the extra, never-before-released chapters of your free e-book. You’ll have a lot more people reading your e-book and seeing your ad because it’s free and because you allow others to give it away. Plus you can make more profit from it by selling extra content.
29 – You could end your ad copy with a free bonus. When you give people a free bonus, it increases the product’s perceived value. For example, you could say “You’ll get 7 free bonuses for ordering before (date).” Another example, “If you order this weekend only you’ll get the e-book (title)!”
30 – Create a directory of web sites in e-book form. List people’s web sites in the directory that will agree to advertise the e-book on their web site or ezine. This will give them an incentive to give away or advertise your e-book. For example, you could say, “Get A Free Ad In Our Free E-book In Exchange For Linking to Our Web Site!”
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