Safety belt commercials in the United States declare, “You can learn a lot from a dummy!” Of course, in the commercials they are talking about the mannequins they use to simulate what happens to a person in a car wreck. Their point is that seat belts save lives and the “crash test dummies” prove it. [...]
Free ecourses are a win-win situation for both you and your visitors. The ecourse is a great way to capture your visitors’ email address and provide them with content that they were looking for while also offering your affiliate products repeatedly. Your visitors will appreciate receiving the information they were looking for in their inbox [...]
May 18
A NEWS RELEASE IS NOT AN AD Copyright (c) 2003 by Angela Booth You sent out a news release. Then a newspaper or a magazine (or both, oh happy day) published an article about you based on the release. Whoopee! Break out the Dom Perignon! It’s true, an article about your business does wonders for [...]
Your ad must focus on the wants and desires of your prospects. What are their problems? What are their goals? What are their needs? Tell them how YOUR product or service can benefit them. Be as specific as possible! 1) The Headline. This the most important part of your ad! It’s the first thing yourprospect [...]
May 16
A Dedicated Credit Card Please use freely. All I ask is that you include everything in between the two borders. If it’s not too much trouble, please do email me with publication/forwarding particulars. It’s neat to know who’s benefitting from this information! This feature deals with USA tax laws and how you can use them [...]
Objectives, strategies, and tactics (i.e. programs or action plans) – these are the parts of a solid strategic marketing plan. Your site objective defines the big picture, strategies provide the framework, and tactics fill in the details. Tactics are where the action takes place – these are the things you will do to bring your [...]
Advertising posters have first become popular in the 1800s. The method of printing known as stone lithography was first developed for posters in this period. This printing method was an exciting form of art that brought out colors for people to see. Today, posters are available in all forms and sizes and are used for [...]
The basic lead generation process is pretty much the same from company to company. Inquiries come in…they’re qualified…and then sent to the sales team. Some turn into customers. Some don’t. Which means that, over time, every organization ends up with a pile of prospects that either disengaged during the sales cycle (for whatever reason)…or decided [...]