Online promotion is a nonintrusive option to generate further revenue for his or her net site. It is going to take time for the users to grasp the dynamics of banner promotion. This can be aggressively marketed to generate prompt gross sales, or could be a subtle method to make additional revenue to help their [...]
Archive for category Marketing Articles
What is SEO? SEO stands for Search Engine Optimisation and is the process of making a website / webpage more search engine “visible”, “friendly”, “keyword optimised” and “content optimised” (A search engine being Google, Bing or Yahoo, etc). Ultimately the goal of SEO is to increase traffic (people viewing a website) through search engines results [...]
Website owners that are not using their sites to collect e-mail addresses should start right away. A website has far more visitors than actual buyers, and the site’s objective should be to convert more and more of those visits into purchases. Remember, visitors don’t just stumble on sites. They end up at a website because [...]
The point of any advertising campaign is to return more money than was invested. If advertising costs more than the profits the advertising creates and has no potential to increase, than the wrong forms of advertising are being utilized. Advertising has the distinct benefit of attracting visitors to a website with very minimal effort. Advertising compliments [...]
Google has created a great free, online tool that can help advertisers see what people are searching for online and the related words that they are also using in their searches. In this exercise, the basics of the Google Keyword Tool will be outlined. See For Yourself As a business, if you’re considering using any kind [...]
Website owners that are not using their sites to collect e-mail addresses should start right away. A website has far more visitors than actual buyers, and the site’s objective should be to convert more and more of those visits into purchases. Remember, visitors don’t just stumble on sites. They end up at a website because [...]
Click Fraud
Jun 8
The increasing popularity of the pay per click advertising model has led to a new challenge: click fraud. Click fraud is basically a way to make money by causing others to lose money. Click fraud, in essence, is any kind of fraud involving repeatedly clicking on advertising with a malicious intention. There are different types of [...]