Do the marketing pieces you send out lack pizzazz and personality? Are they capturing the clients you want to work with? As your company’s in-house graphics person–perhaps more by default than by intention–you’re pressed to be a jack/jill-of-all-trades. You want to do a great job of producing promotional pieces, but you have little time to [...]
When it comes to marketing, it’s said that if you want to grow your business, you need to think “outside the box”. But as you know, “thinking outside the box” isn’t always easy. Here’s an example of what I mean. See if you can figure out the best thing to do in this situation. You’re [...]
Nov 6
In the refrigeration cycle, the refrigerant must undergo a change in state in order for the heat to be absorbed from the environment. The refrigerant has the property of changing its state from liquid to vapor at normal room temperatures. Have you ever felt your skin becoming cool whenever you put alcohol on it? Or [...]
One of the areas that you can dramatically improve the number of leads to your small business is through effective advertising. Right now I’ll take you through 3 HOT tips on how you can bring in more money and customers. Here are three things you can do to improve your prospecting letters. 1. Use a [...]
Making a name for oneself takes time. If that person is able to establish a good reputation, instead of the individual running after potential recruits, it will be the other way around especially when it comes to network marketing. When the person has been able to find the right people to recruit through good connections [...]
Nov 5
Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas or goods and services, that will ultimately satisfy a customer demand. Consciously or unconsciously, every one of us does render some service or another, maybe an idea even. So why there such a high percentage of products on the [...]
A 10-step exercise for services professionals to evaluate clients… Fly fishing — it doesn’t work, does it? When I first watched someone fly-fishing, they released the line and fling it far out into the water. No sooner had the fly hit the water was it being reeled back in. Even today, I still don’t understand [...]
3 Secrets of Selling for Artists By Greg Katz Most artists would rather cut off their right arm then engage in the entrepreneurial dance we call selling. For many, selling seems like a forced an uncomfortable means to an end. Remember, there is a connection between how you sell and how much you sell! If [...]
Many small business owners are disappointed by the ability of their web sites to generate new business. Simply having a web site does not guarantee its effectiveness as a marketing tool. If your web site is unable to consistently generate new leads and prospects you may well be disappointed in your investment in your web [...]
Are you starting a new business? Congratulations! Millions likeyou are putting up their signs and welcoming customers for thefirst time. With the economy swinging upward and even thesmallest business empowered by the Internet, there has never beena better time to get started in your own venture. However, without solid advertising and marketing, you won’t getcustomers. [...]