Jun 8
Another Web 2.0 opportunity comes through social networking sites like MySpace and Facebook. These sites allow their users to interact with each other in many ways, either by sharing pictures, joining groups, sending private messages, and using other constantly-evolving applications. Networking sites are free, used by a lot of different people, and allow websites to market themselves [...]
Jun 8
One of the reasons that Web 2.0 is considerably improving the experience for the user is that the emphasis of Web 2.0 is making content highly accessible. Also, Web 2.0 is encouraging sharing among users, further solidifying the social nature of these new Web applications. What Web marketers have discovered over the years is that people [...]
Jun 8
Testing is an absolutely crucial part of any website launch. Without testing, the website could be full of bugs and problems that prevent visitors from using or wanting to come back to the site. . They just want to use a website that works properly. Testing is also way to determine which design elements work [...]
Jun 8
One element of Web 2.0 applications is their use of folksonomy to help categorize information. Folksonomy ultimately helps save money for the developer when users control the content they read, and also increases accountability. With more users online with greater control, those users will keep incorrect information in check in the interest of accuracy and fairness. Websites like [...]
Jun 8
Pay per click, or PPC, is a type of advertising that compliments SEO practices quite well. Pay per click is an advertising method used on advertising networks, websites, blogs, and search engines in which an advertiser only pays for an ad’s placement when a user clicks on the ad to visit the advertiser’s website. Ads are displayed [...]
Jun 8
One of the side effects of faster Internet connections and more user interaction is viral marketing, a kind of marketing scheme that’s popular with large marketing firms and youth-oriented brands. Viral marketing tends to appeal to the youth market, but can branch out beyond that in some cases. Imagine that a high school student finds a [...]
Jun 8
There are several things a website can do to increase the return on investment (ROI) of a PPC campaign. Lesson One: Develop a Solid Keyword Strategy A good keyword strategy begins with an extensive keyword analysis. In the section, “Using Google’s Keyword Tool,” the basics of Google’s free online tool that enables websites to explore what [...]
Sites like YouTube and Flickr are popular, there’s no doubt about that. They’re also a joy to use. By going to YouTube, a user can experience a kind of “YouTube time rot” where they continue to keep watching videos from users all over the world. YouTube’s tagging system ensures that every time a user watches a video [...]
Jun 7
Links are a large part of the Web experience and are important to websites. Search engines can determine a lot about a site based on looking at links. Search engine spiders look at both the site itself as well as the links within sites. Why do they do this? Isn’t looking at the contents of [...]
There are other aspects of PPC campaign beyond keywords and providers that can affect the success of a PPC campaign, including: the advertisement’s position on the SERP or website the website and advertisement’s content, appearance, and usability the product or service’s price and benefits Each of these factors can greatly contribute to a PPC campaign’s success – or lack [...]