A good, inexpensive way to promote your books is a flyer. What makes one
flyer so much better than another? Use these tips to make yours stand out
from the crowd.
1. Include your front cover. People want to see what your book looks like.
Color is great, but not necessary. Make sure your colored book cover copies
well in black and white. It’s far cheaper to print in black and white.
2. Hook your prospective buyers in the top line. For instance, read about SEX
as it really is! Give your audience a reason to buy–Show those benefits!
3. Include some juicy excerpts. Buyers want to see a sample of your writing.
4. Include your picture with a brief biography near it. People want to see
what the author looks like. Place it on the right side if possible.
5. Add praise from others. This is the most important way to market. The
praise doesn’t have to be from famous people. One author added a testimonial
from a convict!
6. Put ordering information on a coupon at the flyer’s bottom. Include ISBN
number, Web site URL, and discount information.
7. Make it easy to buy. Say you accept credit cards, checks or money orders.
Include your 800 number.
8. Give your buyers all the ways to stay in touch with you-street address,
e-mail, Web Site, local phone and fax number, and 800 number.
9. Carry at least 25 flyers with you in a folder. Give one to every person
you meet. Remember the “law of seven.” After seven exposures, you have a
10. Use the backside of the flyer. Multiply buying results with more
testimonials on the back. Include a longer excerpt from your book.
Your flyer is an extension of your book, and one of the least expensive ways
to market with print. Print hundreds, even thousands so your book buying
public can easily purchase your book.
Judy Cullins: author, publisher, book coach
_Ten Non-techie Ways to Market Your Book Online_
_Write Your eBook or Other Short Book-Fast!_
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